Saints Art has consulted 500+ brands across sectors with high impact campaigns.
CASE STUDY- FIRE-BOLTT
THE OBJECTIVE
Fire-Boltt wanted to break the clutter and evolve to be a key player in the wearable segment not only from the product perspective but to gain perception change as well. While the market was being dominated in all categories from established brands getting the messaging and talk points placement demanded strategic placement and media mapping.
THE STRATEGY
Since, we had already positioned a key player right from its inception and launch in the wearables we just had to adapt and customize our communication as per the ongoing market dynamics. We further focused on maximizing share of voice and key placements and endorsements which included Reviews, Industry Leadership & Recall Value.
THE OUTCOME
In a span of just 4 months the brand gained mileage and upliftment with 100 times the share of voice and 80% shift in the perception value. Soon, it started charting reports among key players and consumer reflection.
ANALYTICS
A detailed watch for the sector across all layers further revealed a strategic advantage not in terms of the category positioning but Industry gain as well.
CASE STUDY- LIKEE #IAMINDIAN
THE OBJECTIVE
Singapore-based Bigo Technology’s global platform Likee wanted to generate positive momentum for the Brand thereby changing shift in perception and gaining last end mileage through participation. The objective was to establish strong recall and share responsible brand approach.
THE STRATEGY
Nationalism has always been the biggest guiding spirit of all Indians. From commemorating war victories to hoisting a giant tricolour in the heart of national capital, Indians wear the nationality with pride. We made it possible for them. As India celebrated the 73rd Independence Day, Likee created the ‘Largest online video album of people waving the Indian flag’ as part of ‘No matter where I am, #IAMINDIAN’ campaign.
THE OUTCOME
Likee’s #IAmIndian campaign dominated the Indian media. More than 2.5 lakh videos were created to garner over 225.3 million views. The campaign made it to the Guinness Book of World Records.
ANALYTICS
A positive outlook for brand and a methodic approach evolved.
CASE STUDY- Mother Sparsh #PLANTANDPURE
THE OBJECTIVE
To garner attention and direct messaging towards acceptability of nature & ayurveda based solutions and how it may effect the over all development of infants & toddlers. The campaign titled #PlantAndPure, in partnership with FirstCry was launched in a bid to sensitize new parents about using all-natural baby care products
THE STRATEGY
Thought process involved creating information pool for end benefits and how an Indian origin Brand is addressing critical concerns of new age parents towards solutions which may require a deep understanding. Key initiatives involved enhancing the share of voice and further using PR tools which created strong perception uplift for the Brand.
THE OUTCOME
The campaign drove engagement with 8+ million people and further maximized the perception and recall build up for the brand.
ANALYTICS
The campaign not only attracted participation but changed the overall take of parents with respect to the key ingredients of products.
